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We are a family business that has been operating in the ladies golf market for 19 years. We are a small team of 10 that all personally care about the service they offer. Lots of our customers have worked with us for many years and we believe in building relationships that are open and cooperative which benefits everyone. We aim to exceed our customers’ expectations of us and resolve anything that doesn’t meet that.

Jason, one of the owners, used to run the retail outlets at group of golf courses and understands the opportunities and challenges that this brings. That influences many of the services we provide and the way we operate.

We are specialists in ladies golf so if you need any guidance on what to stock or how to best meet the needs of your ladies then we are here to help. It is a really important market to capture this very valuable sector. Christina, one of the owners of the business, wrote an article on how to best maximise this market for Golf Retailing which is attached to the back of this pack which you may find useful and the book referred to –The Gender Intelligent Retailer which is available on Amazon is a really useful resource on how best to merchandise, lay the shop out etc. for the different genders based on research carried out on their specific shopping habits.

We are based in Hemel Hempstead in Hertfordshire where we have our offices and warehouse.

Daily Sports

Daily Sports: We are proud to have been involved with Daily Sports from its beginning and have been the UK distributor since 1997. Over this period the brand has grown year on year to be one of the World and the UKs market leaders in ladies golf fashion sector.

Daily Sports is a Swedish company based in Stockholm who have been involved in the fashion industry for over 30 years and in the ladies golf fashion market for the past 21 years. They are now established in over 30 countries worldwide and have become one of the market leaders in their field.

Daily Sports believes that Golf is fun and wants their clothing to reflect that. The range is designed by a team of female designers, some former professional players who are dedicated to creating clothing that is functional and feminine. The collections are heavily influenced by the catwalk trends and the unmistakable Daily designs are innovative and distinctive and are taking influence and inspiration from every new market they enter.

Daily clothing’s strength lies in its quality and the extensive range of choice available. The collection has a large number of co-ordinated accessories making it one of the most comprehensive collections in the market.


We have been working in the ladies golf market since 1997 and Surprizeshop was started as a result of listening to our customers’ needs during this time. We found that there was a huge gap in the ladies golf accessories and gifts market, so Surprizeshop was born and we have never looked back since!

Ladies love to buy, however they also love to give just as equally. Whether it is a Lady Captain’s Day, a girly golf weekend away, or a County competition… ladies love to buy gifts and prizes to celebrate these occasions. Gone are the days where a bottle of wine or a gift voucher will suffice- ladies are always looking for the next best unique gift to give. This is where Surprizeshop fits in so well. We take common golf products and put a feminine touch on them, and everyday useful items with a golf twist - which are usually very hard to find

Everything is designed by the Golf 2 Golf team and is therefore unique and because we source it ourselves, it is extremely affordable. The most expensive product is only £39.99 (retail price) so the whole range is extremely affordable. The collection is constantly being updated and extended so it’s easy to keep your offering fresh.

Surprizeshop enable you to support your lady members with very limited financial risk. In addition to purchasing items individually we offer the collection to the trade in great value packs that include all our best sellers. This can give you great confidence for sell through and that you ladies will be happy with the support you are giving them.

We also offer a Lady Captains range. This is already heavily discounted so the full margin is not available on this collection. Call your account manager to discuss.